Fearless & Answers
Searching fearlessly for answers.
You don't know the answer yet. You still have to make a start.
I've worked across campaigns, content design and production. Often that means learning something the brief didn't say I'd need, making a version, finding where it falls short and changing how I work.
Fearless Answers is a name for that process. Enough direction to start. Enough freedom to reconsider.
Freedom needs a frame.
An idea can arrive as a strange phrase, a joke or something you've noticed that nobody else seems bothered by. Research helps establish whether anyone else cares. Strategy gives it a job.
Then it needs making. I break the larger task into smaller ones: what needs writing, what needs building, what can be automated and where I need to make the call.
Sometimes the work is a headline. Sometimes it's the system that lets a team produce hundreds of pieces without losing the idea.
How the work gets delivered
Creativity
The idea that wasn’t there before.
Content
What it becomes. Any format, any channel.
Strategy
The planning and technical rigour that takes it to market at volume.
Background
I've written for national campaigns and led teams implementing content strategies at CHEP Network, Big Red, Deepend & VERSA and Fuel Agency.
Credentials
- Bachelor’s Degree in Communication, RMIT
- Tertiary Arts Grant recipient (2018)
- B&T’s 30 Under 30 Creative Award honoree
- D&AD Young Bloods and Snapchat Lions finalist
Skills and counting
Creativity
Copywriting
Grew up with a writer dad, a publisher mum: the craft is the constant across every register, from a broadcast script to a product line.
Platforms & Campaigns
Global campaigns for major brands, built from a single idea that can flex across every channel.
Content
Content Design
Government websites, chatbots, apps: content that has to work, not just read well.
Social
For 7-Eleven, we shot each social edit twice, day and night, then used time variables to earmark edits for day and night placements.
Strategy
Strategy
Schooled by Creative & Strategy Directors alongside agency owners. Balancing creative thinking in strategic reasoning to express ideas that feel just as fun or fearless as they are effective.
Branding
Helping brands find their voice through design and writing: tone of voice, messaging architecture, brand platforms.
Working for clients with purpose
Communications for all kinds of business: copywriting and creative direction or content strategy, for E-Commerce, Health, Lifestyle, and B2B.
- AGL
- Youi
- Afterpay
- Big Red
- BRX
- CHEP Network
- 7-Eleven
- Stegbar
- G8 Education
- Telstra
- Flybuys
- VERSA
- Nova
- Ford
- Dialogflow
- Coca-Cola
- Deepend
- Fuel Agency
Briefs and enquiries: finnastle@gmail.com.